Key Players in the Australian Travel Agent Market

The Australian Travel Agent industry has a low market share concentration, with the top four companies generating less than 40% of revenue. Key players include Flight Centre Travel, Helloworld, and Expedia Australia.

Whether you are looking for a trip around Australia, or a worldwide adventure, these travel agencies will make your dream vacation a reality. They will tailor a package to suit your specific needs, including flights, accommodation, and tours.

ATAS Accredited Tour Operators

The ATAS accreditation system is the national scheme for travel agents. It is administered by the industry association AFTA and recognises travel businesses that meet stringent financial, training, and professionalism criteria. Travel agents who hold the ATAS seal are able to provide you with an all-inclusive, guaranteed price for your trip.

They can offer access to a variety of products and destinations, best suppliers and first-to-market offers. They can also create a tailored experience for your individual needs and requirements. In addition, they can act as your personal travel advocate in the event of a natural disaster or other emergency.

It is important to remember that if your tour arrangements are not able to be delivered due to circumstances beyond the control of the business or yourself then this may constitute frustration. If this is the case then you should seek legal advice. Some contracts include a clause to this effect but if not then it is important to understand your rights under Australian Consumer Law.

AA Traveller

The AA Traveller App provides access to Membership benefits on the go. Find accommodation and packages, book rental cars or campervans; buy ferry or train tickets and get inspiring travel editorial and detailed e-guidebooks.

The Traveller team has been inundated with phone calls from concerned members after a data breach exposed their personal information. AA Traveller General Manager Greig Leighton said the breach affected “several thousand” customers who had used a website between 2003 and 2018.

The AA has formed a new partnership with Expedia Partner Solutions to offer AA Members one of the world’s largest online hotel booking platforms. The agreement will see AA Members able to book a wide range of accommodation options across New Zealand and worldwide. It also includes exclusive member-only discounts and benefits such as the ability to pay at the hotel when booking. This complements AA’s current Tourism Member Benefits, including discounts on vehicle rentals through Hertz and GO Rentals; on campervans and motorhomes from Maui, Britz, and Mighty; on ferry tickets from Interislander, and on rail passes from Scenic Train NZ.

Helloworld Travel

Helloworld Travel is Australia’s leading network of independent travel agents. Its members are self-determining and celebrate their independence and diversity, supported by a broad range of preferred partners, internal wholesale and business service suppliers with an industry-leading portfolio of products, deals and services.

The company operates through the following segments: Retail distribution travel businesses; Destination management services; Air ticket consolidation; and Wholesale leisure. Its revenue sources include Commissions, Transaction and services fees and Marketing related activities.

The company offers various programs to help its travel agents attract and retain customers. For example, it runs a coffee shop contra campaign that gives customers a free cup of coffee every time they visit the travel agent. The campaign has been successful in increasing customer loyalty and retention rates. It has also increased the number of travel bookings. The company also provides training for its travel agents. Its clients include local governments and large corporates. Its headquarters are located in Melbourne, Australia.


Kimkim is a travel agency that matches travelers with local travel specialists to help plan customized trips. Travelers choose their dates, accommodation, activities and travel routes, and the specialists make recommendations based on these factors. The resulting itineraries can be adjusted each day if needed, allowing for flexibility on the road.

The company’s vetted local travel specialists offer expertise on 90+ destinations worldwide. They are also available after your trip to assist with any issues that may arise during your vacation.

Kimkim is hiring for a Customer Support Specialist to qualify incoming trip requests and match them with the best local experts. This role is full-time, Saturday through Wednesday, and will be based in the Menlo Park office. You will also be able to work remotely when needed. You will be responsible for assisting inbound traveler queries via phone, email, and chat. Australian Travel Agent

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