A majority of India’s population lives in rural areas, and marketers are recognizing the importance of tapping this market. In the past, many companies focused on urban markets, but now they are extending their reach into rural areas. The rural market is a good opportunity for marketers because of its large consumer base, which includes people who are interested in buying goods and services.
Rural marketing requires different strategies than urban marketing. For example, distribution and promotional channels need to be different for rural customers. For instance, some companies, such as ITC and Hindustan Unilever, have set up IT-enabled eChoupal networks to provide delivery and payment services for rural consumers. Others have established fair-price shops that sell products in rural areas.
Another approach to rural marketing is to work with local community groups. For example, a company could promote a new business model by working with a group that supports education or empowers women. This can help the company get more customers and boost sales.
Many free-standing rural marketing agencies offer specialized services that are tailored to specific needs and demographics. One such agency is GoRural India, which has a dedicated team that curates campaigns to leave a lasting impression on rural consumers. They use digital campaigns, events, and roadshows to connect with their target audience. In addition, they are able to understand the cultural nuances of rural India and help brands establish a presence in these markets. This helps them create brand recall and build strong relationships with rural audiences. rural marketing agencies in india