What Does an Insurance Broker Do

Insurance brokers are licensed professionals who have extensive knowledge about a variety of insurance options. They capably support their clients by clearly explaining the terms, conditions, benefits, and exclusions of various policies.

Unlike insurance agents, who typically represent a single insurance company, brokers search leading insurers to find the best policy for their clients. They help ensure that liabilities are adequately covered.

They Help You Understand Your Liabilities

It is a broker’s job to educate their clients on the various types of insurance policies available so they are fully prepared when it comes time to make a decision. They take the time to carefully review a policy’s terms, conditions and exclusions in a way that makes sense for each individual client’s risk and liability needs.

They then help their clients review several insurance options to find the right policies and premiums that meet their requirements. This includes identifying any risks and liabilities that a policy might not cover, such as acts of God, loss of business, negligence and accidents.

Insurance brokers also have private access to a variety of technology-based tools that help them logically compare the policies they are considering. This process saves both clients time and stress, especially when comparing a policy’s premium cost. They often charge a small fee for their services, but this is something they should always disclose upfront.

They Help You Pick the Right Policy

Insurance brokers take the guesswork out of finding and choosing a policy by carefully studying each policy’s fine print to assess coverage and rates. They’ll also help you avoid coverage types that may not serve your specific needs. Since they’re not tied to insurance companies in any way, their recommendations are completely unbiased and in your best interest.

Unlike agents, who are typically limited by the policies they can offer, insurance brokers have access to many different insurance policies from multiple carriers and usually receive special broker pricing that saves their clients money. As they are compensated based on the volume of business they do, brokers have an incentive to build repeat relationships with their clients.

Lastly, insurance brokers assist their clients even after the transaction is complete. This includes assisting with filing claims and helping them settle disputes. This gives their clients peace of mind and a sense of confidence that they can always rely on the advice they’re receiving from their insurance broker.

They Help You Save Money

Insurance brokers are not tied to a single insurer, which means they can provide you with multiple options of policies. By doing so, they make sure you get the coverage you need without unnecessary extra costs.

Because insurance companies know that policyholders who use brokers tend to purchase more coverage, they offer them lower rates. The savings that you get from this can be substantial.

In addition, brokers are able to negotiate for you during claim time. They can take the stress out of a process that is often difficult and complicated. This is why many business owners prefer to use an insurance broker. They save you money while also providing a high level of service. Although some brokers do charge a fee, this is generally reflected in the overall premium cost.

They Help You Build a Relationship

While some brokers might only communicate with you at renewal time, many focus on building a long-lasting relationship. They listen to understand your needs, search the insurance marketplace, and help you pick policies that fit them. They also clearly explain policy terms, coverage and exclusions, and costs.

Insurance companies typically offer special broker pricing, and this can save you money on your liability insurance. In addition, brokers can often find additional policies from carriers that you might not have access to, even with the same underwriter.

A strong client-focused strategy is critical to broker success. This can be achieved through high-quality interactions, such as frequent policy review meetings, email updates, and automated quoting messages. Offering incentives, such as tropical vacations and gift cards for hitting sales goals, can also help build that trust. These incentives will motivate brokers to reach out to their clients more frequently and create new policy opportunities for them. They can also use technology-based tools, like Nectar’s real-time leads, to help speed up that process. courtier assurance