For many of us, hair is one of the most personal things we wear, so it’s no surprise that we want to keep our strands looking healthy and beautiful. But, over-bleaching or over-processing our hair can cause damage that leads to dry, brittle and lifeless locks. While the physical damage caused by bleaching or over-processing can’t be undone, there are a few steps we can take to keep our hair hydrated and strong. This includes using the right shampoo, conditioner and leave-in treatment. Redken’s Acidic Bonding Concentrate range offers the perfect solution to combating dryness, breakage and colour fade.
This hair care system contains the brand’s most powerful bonding concentrate products, including the Intensive Treatment and Lightweight Liquid Conditioner. First, start with the Redken Acidic Bonding Concentrate PH-Balancing Shampoo to cleanse the hair without stripping it of its natural oils. Then, apply the Acidic Bonding Concentrate Intensive Treatment to help strengthen weakened bonds and prevent further damage.
The next step is to use the sulfate-free bonding concentrate conditioner to add more strength and moisture. This conditioner is infused with amino acids, hydrolyzed vegetable proteins, and keratin to help protect the hair’s cuticle and promote healthy hair growth. The conditioner is also formulated with an acidic pH to help defend against the negative effects of styling tools, hair coloring and even water. This helps to balance the hair’s pH back into a healthy range of 4.5-5.5.
Finally, finish with the sulfate-free bonding concentrated leave-in treatment to help hydrate and nourish the hair, as well as reduce breakage and improve texture. The leave-in treatment is enriched with amino acids and keratin to strengthen the hair, while reducing breakage and improving texture. It’s also infused with an apple extract to help provide a more radiant and healthy-looking shine.
The best part about this system is that it’s super easy to use, so you can help your clients achieve their healthy hair goals at home. You can customize their treatment by mixing the Acidic Protein Amino Concentrate and the Acidic Moisture Concentrate in a variety of ratios, depending on whether your client needs more protein or more moisture. Plus, the whole range is Cradle to Cradle-certified and made with recycled plastic. So, not only will your client’s hair be stronger and healthier, but they’ll also love the fact that their products are eco-friendly too! redken acidic bonding