In the world of luxury bags, some brands are celebrated for their instantly recognisable designs (a Chanel 2.55 or Hermes Birkin earns instant cultural currency in headlines and Netflix series). Others—like Bottega Veneta—are prized for a more refined, under-the-radar appeal. It’s a niche the Italian house has carved out as its own since co-founder Michele Taddei and Renzo Zengiaro established the brand in Vicenza in 1966 with the central tenets of discretion, quality and craftsmanship.
When Daniel Lee arrived at the label in 2018, he turned it into a powerhouse that churned out It bag after It bag—without ever resorting to a logo. He gave the fashion world the Cassette and Jodie, and the cult favourite Padded Cabat. It’s a style that carries on into the Blazy era, and it shows no signs of slowing down.
Featuring a clean, simple silhouette and a soft, padded texture, the Pouch is Bottega Veneta’s most iconic design—a favorite among celebrities and everyday shoppers alike. Embraced by fashion icons, like Andy Warhol, who used a brown version in his short film American Gigolo, and Lauren Hutton—who was seen carrying one at the premiere of 2015’s The Greatest Showman—the bag has become a wardrobe staple thanks to its unfussy aesthetic and effortless functionality.
Designed to be carried as a shoulder bag or clutch, the Pouch can also double up as a crossbody. It comes in a variety of fabrics and textures—including crocheted raffia, which is on-trend right now—and a selection of colours, including the bold pink shown here, that makes it a summer favourite. As always, look for an interior brand stamp blind embossed with ‘Made in Italy’ to ensure authenticity. Shop the range at NET-A-PORTER now. bottega veneta bag